Honest Outlaw

The Honest Outlaw is a Firearm education and review channel on YouTube based out of rural Iowa. Now standing at over 1.25 million subscribers, the Honest Outlaw is one of the more popular firearm related YouTube channels to date.

Project Goals & Solution

​The goal of the rebrand was to incorporate a firearm related mark, while keeping the 'outlaw' feel. To put it in the clients words, "We are looking for something clean and badass" Below are the main logo types as well as some alternate logos for use in merchandise & web.

Project Scope

  • Discovery & Research

  • Primary Logo Development

  • Alternate Marks

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If you’re just starting out, or in need of a rebrand,
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